Hello world, did you miss me? If I told you I recently started a new job as a Social Media Account Manager and have been quite consumed in the whole onboarding and acclimation process (which will always come with the territory of starting a new gig), would you forgive me?
Lol. I know, I’m being overly dramatic.
But you get it, right? I'm sure you've been there too; eager to befriend everyone in your new team and even more excited to show them what you're capable of. All this, whilst attempting to familiarize yourself with every single aspect of your new role in a matter of days. Hah! Am I right?
Let's be honest for a sec, we're all humans around here and we’ll do our best to grasp everything as thoroughly as possible during those first few weeks. Eventually, we’ll find a solid and steady work rhythm and everything else will fall into place!
Though I'd love to keep talking about the do's and don'ts surrounding your initial weeks of employment at a new place, I'll leave this for another post. Today, I want to focus on career transitions and how I went from being an Accounting and Finance professional to a Social Media Account Manager. If I can go from one end of the career spectrum to the other, so can you. So let’s get started!
How did I end up in Accounting & Finance?
Good question, cause I’ve always been the creative type. I even declared Marketing as my major during my first year at the University of Puerto Rico. Little did I know how much those Marketing classes would put me to sleep. So I changed to Accounting. Solving problems and tackling challenges seemed interesting. I was never a math genius but somehow accounting made sense to me.
In the post-grad real world, I found out Accounting wasn’t really for everyone (especially me.) Great business foundation to have and studying it was what brought me to NYC in the first place. During my senior year in college, PwC offered me a job as an external auditor in their New York office. Who can say no to that? It was my first job as a salaried employee, but boy did I hate auditing; loved the people, amazing company, but after a year and a half as an external auditor, I desperately needed to get out. My thought process was: “If I get a Finance gig at a company which falls more in line with my interests (arts, entertainment, and media), maybe I could combine my passions with my academic background and make the most out of it!"
Long story short, I landed a role as a Financial Analyst at Warner Music Group, one of the “big three” recording companies in the world.
How did I transition from a Financial Analyst to a Marketing Manager?
My first few months at Warner were great! I had a decent work schedule, no crazy hours, and I truly enjoyed learning about the business side of the music industry. As I labored in the Consolidations department, my work consisted on consolidating the financials for all of Warner and its International affiliates on a monthly and quarterly basis. Simply put? As interesting as it seemed, initially, the role immediately lost its charm when I realized how tedious and repetitive it was - at least to me. Needless to say, Finance wasn’t my thing either.
Around the same time, I decided to launch my blog. I needed a creative outlet and was determined to create a space where I could freely express myself, talk about my experiences, and motivate and inspire others while I was at it. I’ll touch on how to start a blog in a future post (added to the list!) but I’d like to emphasize on this life event as it was both a catalytic and pivoting point for me.
Creating AdriannaNaomi.com was the first step I took towards steering my life in the right direction after college. Not to undermine any of the decisions I had made in the past, obviously, the decision I made to move to New York was also crucial, but starting my blog was me saying “Yes, it’s time to focus on what you really want to do and just do it!”
Shortly after, I began looking for more creative roles but no one would hire a Financial Analyst to be a Marketing Specialist from the get-go. I needed experience and so I started to look for opportunities within Warner. I took on the project of redesigning the quarterly newsletter for my Finance Department, continued blogging and improving my knowledge on digital marketing, social media, and online publishing, and I took a number of courses at General Assembly. I was setting up the foundation which would enable me to land the next "right" step in my career. I loaded myself up with knowledge and experience, developed a digital marketing skill set, took on photography, did a bit of freelancing on the side until I finally landed an opportunity as a Marketing Manager at Warner!
How did I go from Marketing Manager to a Social Media Account Manager?
First off, I made it. I was no longer in Accounting or Finance; I’d finally landed a role which enabled me to be more creative. I had the wonderful opportunity to work a number of PR, social media, and digital marketing projects for Warner’s International acts, as part of the International Repertoire Initiative. It was an incredible opportunity and a solid learning experience.
Close to the year mark, I began to reevaluate my professional options. What aspects of my job excited me the most? Well, I loved content creation, pitching out of the box promotional ideas to our affiliates, and the social media aspect of it. I began to question if I was in the right place or if there was more I could be doing. With two full years working on the blog, a whole year in Marketing, and all of the freelance work I had executed on the side, I was ready to look within Warner but outside of it too.
I focused my job search efforts on Social Media opportunities. I was determined to continue to grow and develop myself as a Social Media professional and I even created a portfolio to showcase my work! In all honesty, I didn’t want to work at just any company, I wanted to work somewhere where I could spread my wings and make a difference. In the midst of everything, I heard about Socialfly and an opening they had for a Social Media Account Manager. It was perfect. They were exactly what I was looking for and I pretty much landed the job of my dreams.
Wait, so what is Socialfly?
In the voice of Missy Elliot, REWIND! Haha! Socialfly is a full-service social media marketing agency headquartered in NYC. They specialize in Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, and Google+ management, and cater to lifestyle, entertainment, fashion, and beauty brands. The office is a dream and the people I work with are absolutely amazing!
Truth be told, I’d originally heard about Socialfly through the NYC Influencer grapevine. Once I began doing more research on them (plus watching their weekly Facebook Lives), I knew this was exactly where I wanted to be.
Almost a month into the new role and I believe I made the right decision. And if you’re looking to grow and develop as a Social Media professional, like myself, Socialfly is currently expanding and hiring! You know, just throwing it out there. :)
How can you go about changing Careers?
If there's a common theme in my story, it's strategic planning. To get from point A to point B, there were always a series of steps I needed to complete. Whether it was garnering a set of skills, acquiring some sort of experience, doing research, having periodic introspections and self-assessments, I had to strategically determine what exactly was I lacking to get me to the next step and attain it.
If you’ve been considering a career change or transition, I highly suggest the following:1. Make a list of the skills, experience, and academic/professional prerequisites the job of your dreams requires 2. Dig a bit deeper and search on LinkedIn for other professionals who are currently working in your field of interest 3. Look at their backgrounds and how their journeys have led them to where they are today 4. Brainstorm and jot down a few ideas on how to effectively fill any academic or skill-based gaps (i.e. classes, courses, seminars, webinars, etc.) 5. Try to find side projects related to your career of choice and get involved - this will look great on your resume! 6. Don’t be afraid to reach out to individuals who are already there and invite them for a coffee, pick their brains, and ask for their best advice
As always, feel free to leave me any comments, questions, doubts, concerns, or love notes below! I’ve been meaning to share this story for a hot minute and I’m oh so glad I was able to do so today. Keep scrolling for outfit details!